Motion (Video and Animations)
On top of the visual style, the motions help set the tone and direction of what the brand represents, and makes the graphics feel more alive.
Communication of message must be clear in all our animated graphics.
Motion have to be kept short and snappy, but stay long enough for viewers to register.
If there are multiple copies, feed information in sequentially instead of information overloading. Complement with videos or graphics. Think PowerPoint but better.